Exporting is not for large companies only. Contrary to a belief that only large companies can export, in fact there are more small and medium-sized companies than large companies in the world that are engaged in exporting. The size of a company is not static. Most large companies at one time were small companies. Not to mention, small and medium-sized companies are the leading source of job creation in many countries.
The business ground is a battleground. Exporting, like any other business, involves risks. It is necessary to prepare for the challenges and the consequences. Engaging in exporting is akin to engaging in a war. It is a war of price, quality, delivery and service. Fear of the unknown encourages deeper thinking. By thinking and careful planning, the risk of failure in exporting can be reduced. Never allow fear to impede exporting.
Overnight export success will not happen. Short-term export profits rarely occur. Exporting requires long-term commitment from management and employees. Dedicating long hours to the business is necessary, especially for the fledgling exporter. Exporting is vital to the growth and prosperity of the company and the country
